Here is my final video edit of my music video. As mentioned before, the equipment used in this task was a Nikon D3500 camera with a dolly to try to create smooth moving. The camera settings were on Auto to make sure the exposure stayed okay due to the light changing outside- the ISO was set to 200.
Like the first day of filming, I found quite a few problems when creating the final video. On the first day, I couldn’t film half of my video due to half of my actors pulling out the day before filming, leaving me with only three people. I tried to get some more actors in time for my second shoot day, however I found. That people were very unreliable and unwilling to help. This meant that again I didn’t have enough people for a [party scene. I really like the storyline so I just changed the “party to a small gathering” in which her ex-girlfriend was at. I also had to change the story from a girl and boy relationship to a lesbian relationship due to not being able to get a boy. However this worked out well as it created more diversity and shows love in different forms is ok.
The final video could have improved more if we had higher quality equipment. For example, due to filming in a bedroom with carpet, the dolly was getting caught and wasn’t running smoothly. If we had a Steady Cam, the clips wouldn't have been so shaky.
Next step was editing. This is one thing I would change about my video, due to not being to best at editing or knowing much about premier pro. I was able to make the clips run smoothly into each other, which was one part of my first edit that I didn’t like, and create good transitions like the dipping to black to show the video going into a black and white flashback and then dipping bac to white as if the main character is finished thinking back on the memory. One part of editing that I am proud of is my split screen at 1.26. I had to research how to create this split screen and just trial and error it until I figured it out. I believe this clip worked well and added a bit of diversity in the editing, then just clips put together.
On part of editing I would have liked to improve would be the lighting. I didn’t know how to make the party scene look more dark or add, flashing lights, which I would have liked to do.
In my first draft evaluation I said that “One thing I could have done better on my editing was creating better title and credits pages.” In my final edit I believe I have done this, by creating a “sue me” title that floats in., and a credit page that shows the logos and more. This draws on from my Statement of Intent “Media Industry will be presented in my opening and ending credits through intertextuality of the artist by using a similar opening to the original video and the logo of the artist.”
One positive is the video has many cases of direct mode of addresses in which the main character is looking into the camera and lip-syncing. This looked really effective in the video as it creates a link with the audience as if they are really there. This can be seen at 0.12. I also had a variety of shots showing extreme close ups, full shots, mid shots and wide shots.
I believe my video highlights the media language that I wanted to portray, as shown in my Statement of Intent. Firstly, I have shown media language through the use of bright colours to present a happy mood and shows the girls is a counter-stereotype of a girl in a breakup. I believe my narrative (Todorov) should appeal to an 'aspirer' audience. The theory on 'The asiprer' by Young and Rubicam says about materialistic people who are "driven by others' perceptions". This is how my main character draws confidence from the way her Ex is missing her etc.
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