Wednesday, 16 October 2019

Planning- Casting Document


Cast Photos:


Main Character:

Natalia:


Others:
Ravinia:


Sam:


Taylor:




Construction - Final music Video and evaluation


Here is my final video edit of my music video. As mentioned before, the equipment used in this task was a Nikon D3500 camera with a dolly to try to create smooth moving. The camera settings were on Auto to make sure the exposure stayed okay due to the light changing outside- the ISO was set to 200. 

Like the first day of filming, I found quite a few problems when creating the final video. On the first day, I couldn’t film half of my video due to half of my actors pulling out the day before filming, leaving me with only three people.  I tried to get some more actors in time for my second shoot day, however I found. That people were very unreliable and unwilling to help. This meant that again I didn’t have enough people for a [party scene. I really like the storyline so I just changed the “party to a small gathering” in which her ex-girlfriend was at. I also had to change the story from a girl and boy relationship to a lesbian relationship due to not being able to get a boy. However this worked out well as it created more diversity and shows love in different forms is ok.
The final video could have improved more if we had higher quality equipment. For example, due to filming in a bedroom with carpet, the dolly was getting caught and wasn’t running smoothly. If we had a Steady Cam, the clips wouldn't have been so shaky.
Next step was editing. This is one thing I would change about my video, due to not being to best at editing or knowing much about premier pro. I was able to make the clips run smoothly into each other, which was one part of my first edit that I didn’t like, and create good transitions like the dipping to black to show the video going into a black and white flashback and then dipping bac to white as if the main character is finished thinking back on the memory. One part of editing that I am proud of is my split screen at 1.26. I had to research how to create this split screen and just trial and error it until I figured it out. I believe this clip worked well and added a bit of diversity in the editing, then just clips put together.
On part of editing I would have liked to improve would be the lighting. I didn’t know how to make the party scene look more dark or add, flashing lights, which I would have liked to do.
In my first draft evaluation I said that “One thing I could have done better on my editing was creating better title and credits pages.” In my final edit I believe I have done this, by creating a “sue me” title that floats in., and a credit page that shows the logos and more. This draws on from my Statement of Intent “Media Industry will be presented in my opening and ending credits through intertextuality of the artist by using a similar opening to the original video and the logo of the artist.”
One positive is the video has many cases of direct mode of addresses in which the main character is looking into the camera and lip-syncing. This looked really effective in the video as it creates a link with the audience as if they are really there. This can be seen at 0.12. I also had a variety of shots showing extreme close ups, full shots, mid shots and wide shots.
I believe my video highlights the media language that I wanted to portray, as shown in my Statement of Intent. Firstly, I have shown media language through the use of bright colours to present a happy mood and shows the girls is a counter-stereotype of a girl in a breakup. I believe my narrative (Todorov) should appeal to an 'aspirer' audience. The theory on 'The asiprer' by Young and Rubicam says about materialistic people who are "driven by others' perceptions". This is how my main character draws confidence from the way her Ex is missing her etc.

Construction - First draft music video and evaluation



 Here is my first edit of my music video. The equipment used in this task was a Nikon D3500 camera with a dolly to try to create smooth moving. The camera settings were on Auto to make sure the exposure stayed okay due to the light changing outside- the ISO was set to 200. 
I found quite a few problems when filming my video. For Example, half of my actors pulled out the day before filming, leaving me with only three people. This meant that I could not film half of my scenes as I was meant to do a party scene. 
The final video could have improved more if we had higher quality equipment. For example, due to filming in a bedroom with carpet, the dolly was getting caught and wasn’t running smoothly. If we had a Steady Cam, the clips wouldn't have been so shaky.
I had already figured out most of the angles when drawing my storyboard. So, once I had set up my set with props, lighting and speakers etc I just had to figure out if they are good angles and shots.
One thing I would change about my video is the editing. Due to not being to best at editing, some of my clips don’t smoothly run into each other. One positive about my transitions is the dipping to black to show the video going into a black and white flashback and then dipping bac to white as if the main character is finished thinking back on the memory. 
I also like how the video has many cases of direct mode of addresses in which the main character is looking into the camera and lip-syncing. This looked really effective in the video as it creates a link with the audience as if they are really there. This can be seen at 0.12. I also had a variety of shots showing extreme close ups, full shots, mid shots and wide shots.
I went to to edit my video in Adobe Premiere Pro. To do this I places all of my clips into the media box, to establish which clips are good the use. Many clips had the be cut down a bit to get rid of the start or the break down a long video etc to pick out a good point. I then step by step created the video by going in the order of the storyboard. I then created transitions of fading between each clip. In some clips I had to edit the colour or the curves etc to make the exposure better or make the brightness better.
One thing i could have done better on my editing was creating better title and credits pages.
One good thing about my video is that I liked how I was able to slow certain bits down in order to add different effects.

Construction – website draft design







This is the homepage of my draft website where the audience is introduced to the musician which is Maya Hart. I decided to have a pink background as it fits into the image of my artist. When I was looking, I found a pink sugar background which I thought was cute and simple. According to the colour theory pink is the colour of universal love of oneself and of others, representing friendship, affection, harmony, inner peace, and approachability. I then have my titles of the artist, single etc of pink font on white rectangles. White means safety, purity, and cleanliness, it is considered to be the colour of perfection. The use of connection of two bright colour’s show emotions of softness and purity. 
The photograph of the artist on website is a simple ‘selfie’ of my artist using a direct mode of address making the viewers feel a sense of love and welcomeness.
My homepage also includes a navigation bar with the subheadings; 'Home' 'Tour Dates' 'About' 'Latest Merch' and 'Behind the Scenes'. The navigation bar is an important element of a website's design since it allows users to quickly visit any section within the site. A website without a navigation bar, may make it difficult to locate the page you need. 


For my title’s I used the fonts 'Georgia' ‘Belinda’ and ‘Cookie’ as they was curvy and bold to stand out and look more modern compared to other fonts as seen on website research task. ‘Cookie’ is a font like the title in my video which is why ‘Sue Me’ is in that font.

My text page is a list of the tour date of my artist, showing how she travelling all over Europe to interact with her fans. This gives the audience the opportunity to see where they can meet my artist. 
I then when on to do an about page. In this page there is a small biography about my artist along side a picture of her. This picture I made on photoshop, using a photo on the Brit awards red carpet and my artist dress up in a formal dress. I then quick-selected Natalia and copied her over to the carpet, then blurred around the image to make it look more realistic. My last page is my Behind the scenes page, showing a bloopers video and photos of the music video. On this page I used the font ‘Belinda’ to create a sense of continuity in my website.


Construction- Website Final Design


https://hannahcannellx.wixsite.com/mayahartmusic

There isn’t much change from my draft website design to my final website shown above. This is because I felt that the original website was very detailed and fit the image of my artist. However, there was some small changes made to make the website look more professional and interesting.
The original webpage opened to a photograph of the artist. This photograph was a simple ‘selfie’ of my artist using a direct mode of address making the viewers feel a sense of love and welcomeness. After evaluating my first draft, I felt that this image was too boring alone and didn’t create the “wow” factor I wanted my website to create from the first look. So instead I went to take more images of my artist and create a small montage of 4 images. These images show the artist to have a fancy and fun life with the top two picture, yet presents an ordinary girl in the bottom two.
I then decided to add movements to my pictures and titles. The first picture on the top left uses the animation of “glide-in”, the top right uses
“expand-in”, the bottom left uses “reveal” and lastly the bottom right uses “turn in”. These animations make the website more active and attention grabs the audience as soon as they turn onto the site. I then made my titles on my front page “float in” so that when the audience scroll down they appear one by one.
My next change was on my last page, “Behind the scenes”. This page shows a bloopers video and photos of the music video. However,  added to my final edit the final video of “Sue Me “ and the preliminary task video.
I believe my website is consistent and presents the image of my artist very well. This pink theme is seen on every page, highlighting the intertextuality of Legally Blonde and Mean Girls “on Wednesdays we wear pink”
This intertextuality is also seen in my “Latest Merch”. I made these images on photoshop, by quick selecting my logo and pasting onto plain images of clothes and iphone cases. I then would pick fonts to make the “Sue Me” look like that “Belinda” font in the website and video. When adding these products to my site, I wanted to highlight that they were unisex, even though they were pink- and to have them available in a variety of sizes. The reason I wanted to shoe that the products were unisex was to present how the stereotype of pink being a ‘girls colours’ is wrong and that the colour theory of pink is the colour of universal love of oneself and of others, representing friendship, affection, harmony, inner peace, and approachability. 

Research – textual analysis Website design 2


Research- Textual Analysis website design 1


Construction of Logo Design

Logo for my company:

This first logo is the logo I created for my production company that will create my music video. When looking into how to name a company I found that it was better to keep the name basic, with many companies being named with the first name in the title. The name Hannah productions simply implies what the company offers, I also used my name to keep it simple in order to not take the attention away from my other logo. I originally hand drew the logo myself on paper to whilst experimenting designs of how to put the company name to connect to a camera to represent the filming aspect of the company. I then went on to make the logo with photoshop, scanning in the drawing I made and used the pen tool to trace over the drawing and making it more cartoon like.
I decided to have a camera lens with a yellow, nearly transparent triangle coming out of it as if it was a light of the camera filming. Like the name of the company I wanted to not create my own font but instead use a font from photoshop. I thought that by making my logo artistic it would show a representation of the to be unique 

Logo designs for my artist:






The logos are my designs for the artist name ‘Maya Hart’. The first two images are my drawings. The first idea I had was to make a microphone in the name. I wanted to do this by using cursive 3D letters. This means I could make the Y swirl into a microphone lead with the microphone on the end. The next design was a simple two hearts and curved simple writing. This logo will be easier to place on websites and merch etc, as it is all on one line. However, I felt this design was too simple so I decided to not edit it on photoshop. I did go on to edit the first design and create a brand new logo. I used my own personalised fonts by using the pen tool, this makes the writing unique as it is not completely straight and is abstract. For the first of my photoshop edits (3rd picture) I wanted the colours to be bright and attention-seeking. I also wanted the main colour to be pink to fit the rest of the video and image of the artist- linking to the intertextuality of legally blonde and mean girls. The colour Pink is used in colour therapy and colour healing art for love, self love/acceptance, compassion and nurturing. Pink radiates the energy of unconditional love is a very powerful force for emotional healing and support. I then picked the colour for the shadow of the writing. I wanted the colour to be bright, compatible and non- overpowering. When using the colour therapy, I found that the colour yellow is used to define, warmth, radiant energy, self-control of body and personal power.

Planning- Location Scouting


Planning- Band Name

Artist Name Ideas:

Maya Hart-The artist of the Song - Sabrina Carpenter- played a character in a Disney Tv series named Maya Hart, so intertexuality is shown in the name.
Rose- The song shows a 'pretty pink' girly girl so I wanted to make the name short and sweet to present the 'sweetness' of the character. Also the use of Pink throughout the video and the website is like a pink rose.
Sara

Planning- Permission to shoot




Planning- Risk Assessment



Planning- Pitch


Planning-Props and Costume

Props:

  • Makeup
  • Bed
  • Photo Albums and photos
  • Desk
  • Phone
  • Popcorn
  • Flashlights on phone
  • Malibu
  • Food
  • Cups





Costumes:

When I spoke to my actors I asked them if they could wear pink items of clothing to fit my intertexutual links to Legally Blonde and Mean girls. I also got them to wear a jumper or , for Natalia, a dressign gown for the bedroom scenes.
Natalia's party outfit is shown below, a pink crop top with blue jeans to look casual yet party-like.

Planning- Release Forms









Planning- Story Board first draft







Planning- Shot list


Planning- Statement of intent


Planning- Three Music Video Ideas


Wednesday, 2 October 2019

Planning- Synopsis


The story is going to be showing the process of a breakup. However, the music video is going to go against the stereotype of the girl being depressed after, as im going tro show the girl getting ready for a night out with friends. During the getting ready scenes, the main girl gets a text from her ex saying 'i miss you etc'. This shot will be a shot looking down on the phone as if its looking from the girls eyes and then swerves to a photo or ablum of pictures of them in the past. She grabs it and starts looking into it. The imgaes turn into flashbacks. edited in black and white. ( Up to the second Yep...) Then they change into there party clothes and go out. They go to a party where the ex and his friends are. Shows that shes better off without him.



Sue Me Lyrics:
Remember when you said that there's no second chance?
Oh baby, I heard you been hoping you could change the past
You miss the longer nights, you miss the long goodbyes,
You miss the longer nights
(Yep, yep, yep, yep, yep)
Well did you ever think that it was hard for me?
Do I get off like nothing happened, nonchalantly?
I got you feeling like, I got you feeling right
I got you feeling like

(Yep, yep, yep, yep, yep)
That's my shape, I made the shadow
That's my lane, don't wear it out though
Feeling myself can't be illegal, illegal
So sue me for looking so pretty tonight
Wearing your favorite color under the lights
For moving on, doing everything right
So sue me for being good friends with your friends
And running into you at the place that we met
For being something you can't forget
So sue me
It's hard to see me on when you've been off as hell
But I'm not gonna throw myself because you adore yourself
I know it's hard to see what you don't want to see,
I know it's hard to see
(Yep, yep, yep, yep, yep)
That's my shape, I made the shadow
That's my lane, don't wear it out though
Feeling myself can't be illegal, illegal
So sue me for looking so pretty tonight
Wearing your favorite color under the lights
For moving on, doing everything right
So sue me for being good friends with your friends
And running into you at the place that we met
For being something you can't forget
So sue me
Oh, I, I, I guess I'm hard to ignore
Pick up that jaw off the floor
So sue me for looking so pretty tonightWearing your favorite color under the lights
For moving on, doing everything right

So sue me for being good friends with your friends
And running into you at the place that we met
For being something you can't forget
So sue me
Sue me, baby